6 minute read
May 14, 2020

8 Real Estate Marketing Tools to Generate Leads Consistently

Here are eight lead generation tools for any real estate agent who wants to run a successful business.

A good lead generation system is essential for any real estate agent who wants to run a successful business and have a steady stream of clients. These days, luckily, there are lots of different marketing tools you can use to generate leads on a consistent basis.

Listed below are eight of the best options you might want to consider. These tools can help you run your business more smoothly, bring in more clients, and make more sales.

  1. ShortStack

ShortStack helps real estate agents (and other users) to create landing pages that are enticing and generate more leads for their businesses. It allows you to create contact forms that you can add to your landing pages, too, so people can easily leave their information to learn more about what you have to offer.

All of ShortStack’s forms and landing pages are mobile responsive and easy to create even without a design background. This tool provides you with tons of options so you can create unique content in no time.

  1. HomeSpotter

HomeSpotter is another useful tool that makes it easy for you to create stronger relationships with your real estate leads. It features three helpful products:

HomeSpotter is a good all-in-one tool that many real estate agents swear by. Hundreds of thousands of people in the industry rely on it to help them run their businesses.

  1. easyHello

easyHello is an automated lead nurturing software that helps you ensure your real estate business stays top of mind for everyone in your network.

Using easyHello, you can upload your existing database and then have thoughtful emails sent to everyone on your list. These emails are specially formatted to appear as though they come directly from you. They’re also always timely and contain relevant information that your contacts need to know.

After the emails are sent out, easyHello analyzes responses and lets you know which leads seem to be the most promising. That way, you can focus more of your attention on the people who are most likely to become clients.

  1. BombBomb

In general, people are much more likely to engage with marketing emails that include a video than ones that contain just text and pictures. BombBomb helps you create real estate marketing email videos that catch people’s attention and get them interested in working with you now or in the future.

In addition to helping you create email videos, BombBomb also offers useful tracking, scheduling, and reminder features. You can use it to set up automated responses to emails, too.

  1. Callingly

It’s not enough just to generate leads. You also need to make sure you’re nurturing the leads you already have. Otherwise, you’ll struggle to make sales and close deals. This is where Callingly comes in. Yes, shameless plug, but really our customers have gotten a ton of value from using Callingly.

Callingly is an automated lead response tool. It helps you ensure that every one of your leads receives a call within seconds of them expressing an interest in your business. It tracks all of your results as well and ensures your CRM is always up to date, making it a great option for real estate agents who are working remotely and want to keep everyone at the office in the loop.

Callingly integrates with several other marketing and project management tools, including Hubspot, Zapier, and Salesforce. You can try it for free (no credit card required), too, to see if it’s a good fit for you before investing.

  1. ParkBench

A big part of consistent lead generation is staying informed about the latest news in your industry. As a real estate agent, you need to know what kinds of challenges home buyers and sellers are facing so that you can address them appropriately and provide value.

ParkBench helps you do this by making it easy to stay in the loop when it comes to real estate news. You can also use the ParkBench newsletter to promote your real estate business and get in front of more people who might potentially be looking to buy or sell a house.

  1. BoldLeads

BoldLeads is a lead generation tool that helps you use Facebook advertising and PPC (pay-per-click) Google Ads to target home buyers and sellers. This software makes it easy for you to track the progress of specific ads, nurture leads, and stay in touch with buyers and sellers. It offers exclusivity, too, as it only services one agent per zip code.

BoldLeads provides lots of training for new agents as well. If you’re feeling a little lost when it comes to lead generation and nurturing, you can tune in to weekly webinars and trainings to hone your skills and improve as an agent.

  1. BoomTown

BoomTown is another helpful lead generation tool that you might want to utilize to keep your real estate business growing.

BoomTown uses social media ads and PPC ads to generate leads and collect enhanced data to help you learn more about your potential clients. With this information, you can fine-tune your lead response and lead nurturing system to ensure you’re meeting people’s needs and making legitimate connections with them.

Like BoldLeads, BoomTown offers lots of training options, too. There are tons of training videos available through the platform, along with podcasts for on-the-go learning.

Try These Real Estate Marketing Tools Today

As you can see, there are lots of tools you can use to generate leads and put together an automated lead response system that works for your business.

Of all the tools outlined above, one of the most valuable for any real estate business is Callingly. Callingly helps you handle lead callbacks with ease and ensures that no potential clients get overlooked. It’s the ultimate lead generation and nurturing tool that streamlines your business and frees you up to focus on other important matters.

Contact us today to learn more about Callingly or to give it a try for free.