# Callingly > Callingly is an AI agent that gets your web leads on the phone and warm-transfers them to your sales team to close. It calls and texts every new inbound lead within seconds, keeps following up with calls and texts on the schedule you set, asks your qualifying questions, and hands the live lead to a human rep. Callingly is built for B2C sales teams that buy or generate leads online: real estate, mortgage, insurance, auto dealers and home services. The AI does the first call, the follow-up and the qualifying. A person on your team takes the warm transfer and closes. When nobody is free, the AI books a callback instead. Callingly has run since 2019 and works on top of the CRM you already use. Plans start at $100 a month with a 14-day free trial and no credit card. Every plan includes unlimited users and unlimited leads. ## Product - [Home](https://callingly.com/): What Callingly does and how the AI agent works, with a live example. - [Try a live AI call](https://callingly.com/demo): Enter your number and Callingly's AI agent calls you in seconds. Ask it to transfer you to a human, or rehearse booking a callback (on the demo it confirms the time but does not call back). - [Features](https://callingly.com/features): Every Callingly feature in one place. - [Warm transfer to an agent](https://callingly.com/features/warm-transfer-agent): Brief a rep privately and hand off the live call with full context, so the lead never repeats themselves. - [Warm transfer to a team](https://callingly.com/features/warm-transfer-team): Ring a whole team at once and connect the lead to the first rep who answers. - [Dispatch calls](https://callingly.com/features/dispatch-calls): The moment a lead arrives, Callingly dials your team, whispers the lead's details to the rep, and connects the lead when someone accepts. - [Local presence](https://callingly.com/features/local-presence): Call each lead from a number that matches their area code. - [Number reputation protection](https://callingly.com/features/number-reputation): Every Callingly number is registered with the carriers, monitored for "Spam Likely" labels with real test calls, and remediated by ArmorHQ, on every plan. - [Call recording](https://callingly.com/features/call-recording), [transcriptions](https://callingly.com/features/transcriptions) and [AI call summaries](https://callingly.com/features/call-summaries): What was said on every call, and the next step. - [Intelligent lead routing](https://callingly.com/benefits/intelligent-lead-routing): Route each lead to the right rep by rules, not round robin. - [API](https://callingly.com/features/api) and [MCP server](https://callingly.com/features/mcp): Trigger calls and texts from your own app, or from Claude, Cursor or any MCP client. ## Pricing - [Pricing](https://callingly.com/pricing): Starter $100/mo, Growth $250/mo, Scale $750/mo, Business $2,000/mo, or 20% less billed yearly. The plan price is usage credit you spend on AI calls and SMS at flat per-unit rates (Starter: $0.50 per AI call, $0.12 per SMS segment; lower rates on bigger plans). Local or toll-free numbers are $5 each. Agencies can manage several client accounts from one console. Enterprise starts at $5,000/mo with custom integrations, custom terms, priority phone support and an SLA (contact sales). ## Industries - [Real estate](https://callingly.com/industries/real-estate): Faster follow-up for real estate teams: fast lead response, smart lead routing and local phone numbers. - [Mortgage](https://callingly.com/industries/mortgage): AI warms up mortgage leads, and your loan officers take the call to close. - [Insurance](https://callingly.com/industries/insurance): AI warms up insurance leads, and your agents take the call to close. - [Auto dealers](https://callingly.com/industries/auto): AI warms up car buyers from internet leads, and your sales team closes. - [Home services](https://callingly.com/industries/home-services): AI warms up service leads, and your team books the job. ## Integrations - [Integrations](https://callingly.com/integrations): Callingly connects to 1,000+ apps natively or through Zapier. Native integrations include HubSpot, Salesforce, Follow Up Boss, Pipedrive, ActiveCampaign, Keap, Brivity, CINC, realtor.com and Aircall. Webhooks and Make cover the rest. - [Follow Up Boss](https://callingly.com/integrations/follow-up-boss), [HubSpot](https://callingly.com/integrations/hubspot), [Salesforce](https://callingly.com/integrations/salesforce): Setup for the native CRM integrations. - [Zapier](https://callingly.com/integrations/zapier): Send leads to Callingly from 1,000+ apps. ## Guides - [The 2026 State of Speed-to-Lead](https://callingly.com/blog/state-of-speed-to-lead): Every credible speed-to-lead statistic with its source, plus breakdowns by industry. - [Real estate ISA cost breakdown](https://callingly.com/blog/real-estate-isa-cost-comparison): In-house, virtual and AI ISA costs compared, with the working shown. ## Company - [Security](https://callingly.com/security): How Callingly protects call and lead data. - [Contact](https://callingly.com/contact): Talk to the Callingly team.