Integrations Lead sources
Leadpoint runs a lead exchange: buyers bid on real-time and aged leads, and one consumer can be matched with several buyers. Its own advice is to be the first company the consumer speaks with. In 2026, Leadpoint told Connecticut regulators it had surrendered its mortgage licenses and was winding down mortgage operations nationwide.
Leadpoint, Inc. (also doing business as Secure Rights) runs an exchange with, by its count, “over 2,000 Buyers across North America and Europe.” It sells “daily, real-time, aged after-market, and voice direct leads as well as voice transfers” for mortgage, personal loans and other big-ticket products. Buyers filter by product type, zip code, loan amount, credit quality and LTV.
Pricing is set by bidding: “market dynamics set pricing,” and “you determine what your price ceiling is for any lead.” Real-time leads are “awarded to the highest bidders.” Leads that go unsold then move to Leadpoint’s Lead Store as aged leads, at “a fraction of its real-time price,” and stay there until they reach a sales limit Leadpoint doesn’t publish, or 90 days.
In a March 2026 consent order with the Connecticut Department of Banking, Leadpoint represented that as of December 31, 2025 it “has surrendered all mortgage industry licenses and is in the process of winding down mortgage operations nationwide.” The order also carried a $50,000 penalty over unlicensed lead generation, which Leadpoint neither admitted nor denied, as National Mortgage News reported in April 2026.
Leadpoint’s buyer page still lists mortgage. If you buy mortgage leads labeled Leadpoint, confirm with your vendor contact who generates and sells them today, and that the consumer’s consent covers your company. The calling advice below applies to any shared, bid-priced lead, whoever sells it.
Leadpoint is direct about it: “Time-to-contact is the key component to success with data leads,” so “attempt to be the very first company that the consumer speaks with.” It recommends calling “a minimum of 3 more times per day during the first day (4 calls total),” then continuing for three more days. That’s a lot of dialing for a team that’s also on live calls, and it’s the part the AI Agent can take off their hands.
Leadpoint says it “integrates with all top lead management systems” but names none. ActiveProspect’s LeadConduit lists a Leadpoint integration, and many buyers receive leads there or in their CRM. Wherever yours land first, send them on to Callingly by webhook:
Or through your CRM. If your Leadpoint leads land in a CRM Callingly connects to, either directly, like HubSpot or Salesforce, or through Zapier, start the Callingly call from the CRM instead.
Either way, the AI Agent calls each lead that arrives inside your team’s call hours as soon as it lands, and only between 8 AM and 9 PM in the lead’s time zone. For leads outside those hours, add an AI call to the sequence’s Outside Business Hours branch, or turn on its “Wait until next business hours” step so the call goes out at the next time that fits both your call hours and the lead’s window.
Within your team’s call hours, each new lead gets a call from the AI Agent as soon as it reaches Callingly, plus texts in the same sequence if you want them. The AI Agent asks your qualifying questions and warm-transfers the live lead to someone on your team who’s free. When nobody is, it offers a callback at a time the lead picks. When the lead doesn’t answer, the followup sequence keeps calling and texting on your schedule. To match Leadpoint’s advice, set the sequence’s first day to four call attempts, and nobody has to keep count.
Buy mortgage leads elsewhere too? See LendingTree, Lead Planet and the rest of a mortgage team’s lead flow.
Its buyer page still lists mortgage. But under a March 2026 consent order with the Connecticut Department of Banking, Leadpoint said that as of December 31, 2025 it “has surrendered all mortgage industry licenses and is in the process of winding down mortgage operations nationwide.” If you’re still receiving leads labeled Leadpoint, ask your vendor contact who is generating and selling them now.
Leadpoint publishes no prices. Real-time leads go to the highest bidders, you set the most you’ll pay for any lead, and aged leads sell for “a fraction of its real-time price.” It also offers a pay-per-conversation option.
Not by default. Leadpoint says one common complaint is that “the consumer was not contacted by all of the buyers with whom they were matched,” so one consumer can go to several buyers. Aged leads stay on sale until they reach a limit Leadpoint doesn’t publish, or 90 days.
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