Integrations Lead sources
LoanBright sells mortgage leads to loan officers by subscription: five real-time purchase and refinance leads each weekday for $600 a month, delivered to your inbox. Its own advice is a human attempt on every new lead within five minutes. Callingly's AI Agent can make that call the moment the email lands.
LoanBright is run by SBBNet, Inc., which also operates the consumer rate site CompareInterestRates.com. It sells “purchase and refinance prospects in the states you serve,” in every state except Washington D.C., Illinois, Ohio and Vermont. You tell an account manager your loan types and states, and leads start arriving.
The pricing is simple: “5 REAL-TIME mortgage leads each weekday for just $600 per month,” which LoanBright puts at roughly 100 leads a month at around $5 each. There’s no long-term contract and no setup fee. LoanBright also sells a Season Pass, a flat monthly fee for its own dialing platform with access to “a limited pool of potential new customers.”
LoanBright’s homepage is titled “Mortgage Leads for Loan Officers | Exclusive & Shared,” but its lead pages don’t say which you get. Its privacy policy says a borrower’s contact details are “shared with other companies who are customers of SBBNet,” and that they “may be contacted by one or more of our customers.” Ask LoanBright before you buy. If the answer is shared, you’re calling against other loan officers for the same borrower.
LoanBright’s own advice fits either way. Its blog suggests “every new internet lead gets a human attempt within 5 minutes during business hours,” and warns that “freshness decays in minutes, not days.” Five leads a day sounds easy to keep up with, until they arrive while your loan officers are already on calls.
LoanBright leads are “delivered straight to your inbox each day.” LoanBright shows partner logos for several CRMs and lead tools but documents no API or Zapier app, so email is the dependable way in:
If LoanBright already posts your leads into a CRM Callingly connects to, like Salesforce or HubSpot, start the Callingly call from the CRM instead.
The AI Agent calls each lead that arrives inside your team’s call hours as soon as it lands, and only between 8 AM and 9 PM in the lead’s time zone. For leads outside those hours, add an AI call to the sequence’s Outside Business Hours branch, or turn on its “Wait until next business hours” step so the call goes out at the next time that fits both your call hours and the lead’s window.
Within your team’s call hours, each new lead gets a call from the AI Agent as soon as it reaches Callingly, plus texts in the same sequence if you want them. The AI Agent asks your qualifying questions, such as purchase or refinance, property value and timeline, and warm-transfers the live borrower to a loan officer who’s free. When nobody is, it offers a callback at a time the borrower picks. When the borrower doesn’t answer, the followup sequence keeps calling and texting on your schedule.
The same route works for Lead Planet, LendingTree and the rest of a mortgage team’s lead flow.
LoanBright’s pricing page lists 5 real-time leads each weekday for $600 a month, which it puts at roughly 100 leads a month at around $5 each. There’s no long-term contract or setup fee, and you can cancel when you choose.
LoanBright doesn’t say on its lead pages. Its homepage title reads “Exclusive & Shared,” and its privacy policy says a borrower’s details are shared with other SBBNet customers and they “may be contacted by one or more” of them. Ask LoanBright which you’re buying.
Yes. Its blog suggests a rule that “every new internet lead gets a human attempt within 5 minutes during business hours,” and says lead “freshness decays in minutes, not days.” The AI Agent makes that first attempt for you and transfers the borrower when they answer.
No credit card required.