Integrations Lead sources
SmartFinancial sells auto, home, life, health, Medicare and commercial insurance leads, calls and clicks to agents by bidding: you fund a prepaid balance, set a bid, and pay for each lead you win. Leads show up in your SmartFinancial dashboard, and SmartFinancial’s own advice is to call within five minutes.
SmartFinancial recommends a bid for the calls, leads and clicks you want, and suggests raising it “if you live in a highly competitive area or want to receive more traffic.” Win a bid and you’ve bought the lead. You fund the account with a non-refundable deposit, it refills automatically when the balance drops to $50, and card payments carry a 2.95% fee.
You choose where leads come from by area code or whole state, cap them per day for each profile and for the whole account, and set your hours for calls.
SmartFinancial sells shared and exclusive leads. In its own articles, a shared lead goes to several agents (“often between two and four,” in a general article on buying leads) and an exclusive lead goes to one, though “exclusivity does not necessarily mean the consumer is exploring only one option.” Either way, someone else may be calling the same shopper.
Returns come back as account credit, never cash, and SmartFinancial approves or declines them “in its sole and absolute discretion.” It accepts disconnected or wrong numbers, duplicates within 30 days, leads outside your area and leads sent by a system error. It won’t take back a lead that “already bought insurance from another agent or company,” a lead you didn’t write a policy for, and the same shopper sent by another lead source. The deadline is less clear. The policy says returns can be requested “up to 10 days after delivery” and also that they “must be submitted after 7 days of receipt,” so ask your account manager which one applies.
So if the shopper bought from a faster agent, the lead is still yours, and so is the bill. SmartFinancial knows it: one of its own guides says leads “contacted within five minutes are dramatically more likely to convert than those called later.”
SmartFinancial’s terms say a lead is “deemed to be delivered” once it loads in its dashboard. SmartFinancial emails data leads, and it can deliver them into your CRM if you ask and give it access. If that CRM delivery fails, “no credits or refunds will be issued,” so check that leads really land before you count on it. Each lead carries what the shopper entered. SmartFinancial’s sample auto lead, for example, shows their contact details, current carrier and when the policy expires, the coverage they want, and their drivers and vehicles. That’s where SmartFinancial’s part ends. Everything after it, including how fast someone calls, is on you.
Callingly calls SmartFinancial’s data leads, not its inbound calls or clicks. SmartFinancial documents no API or Zapier app, so the lead reaches Callingly through your CRM or your inbox. Through your CRM: ask SmartFinancial to deliver leads into a CRM Callingly connects to natively, such as Salesforce or HubSpot, and start the Callingly call from there. By email:
Whichever route you pick, the AI Agent calls during your team’s call hours, and only between 8 AM and 9 PM in the lead’s time zone. Win a lead at 10 PM and, with the sequence’s “Wait until next business hours” step on, the call waits for morning, and you’ve already paid for it.
It calls each new lead as soon as it reaches Callingly, during your team’s call hours, and it can text in the same sequence. It doesn’t try to sell the policy. It asks your qualifying questions and warm-transfers the live lead to one of your licensed agents who’s free, so the call your agent picks up already has a shopper on it. When nobody is free, it offers a callback at a time the lead picks.
If the lead doesn’t pick up, the followup sequence keeps calling and texting on your schedule. SmartFinancial’s own follow-up guide says to contact a lead four to six times in the first week. Build that into the sequence once and nobody has to remember it.
The same route works for NextGen leads and the rest of an insurance agency’s lead flow. For leads that come in at night, see after-hours insurance leads.
SmartFinancial sells both shared and exclusive leads, but its terms don’t promise exclusivity, and its own article says an exclusive lead may still be getting quotes from other websites. Either way, SmartFinancial keeps ownership of each lead and gives you a license to use it for 90 days.
Not in cash, and not because the shopper bought from someone else. Approved returns come back as account credit for problems like a wrong number or a duplicate, and leads you buy with that credit can’t be returned again.
It can deliver leads into your CRM if you ask and give it access, but its pages name no CRM it delivers to. Ask your account manager whether it can deliver to the CRM you use with Callingly. If it can’t, forward its lead emails to Callingly instead.
No credit card required.