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7 Best Cold Calling Books

Cold calling isn’t easy. And as the sales industry is changing at a rapid pace along with society, the rules of cold calling are also transforming. That’s why you and your team need the proper resources to get the most out of your cold calling campaigns.

As they say, “Outside of a dog, a book is a man’s best friend.” You and your team need a couple of books that will help you to make your cold calling campaign effective and worthwhile.

In today’s piece, we’ll be showcasing the ten best cold calling books for sales. These books have assisted many cold calling sales teams in boosting sales and making their clients happy. So let’s learn about the ten best cold calling books available in the market.

Difficult Conversations: How to Discuss What Matters the Most

Published back on November 2, 2010, and authored by Douglas Stone, Bruce Patton, and Sheila Heen, Difficult Conversations is for all the sales professionals who are unaware of the power of applying emotional intelligence.

Difficult Conversations primarily focuses on teaching the art of tremendous emotional communication during formal negotiations. This book covers the practical path towards having difficult conversations, improving negotiation skills, increasing listening power, and more.

Douglas Stone, Bruce Patton, and Sheila Heen had carefully crafted this book for all sales professionals who are finding it hard to take the emotional track during formal conversations. Give it a read today and learn how to handle difficult conversations.

Your Growth Hacks Aren’t Working

Your Growth Hacks Aren’t Working is written by Steli Efti, and it was published in 2017. This book offers a handy guide for all the startup founders who are looking forward to setting up cold calling for their business.

In this book, Steli Efti starts by defining the basics of cold calling and then takes the discussion on how you can integrate it into your business. Moreover, Steli also briefly covers how you can create a sales process on the basis of cold calling.

From how successful sales teams are using cold calling and how to improve productivity with it, Your Growth Hacks Aren’t Working covers everything!

The Complete Idiot’s Guide to Cold Calling

Are you a newbie who’s just starting to grasp the basics of sales? If that’s the case, this book will significantly help you to understand the concept of cold calling in businesses. This book is a perfect introduction that’s digestible for newcomers.

There are five sections available in this book that can be used to create your own process of setting up cold calling. Apart from cold calling, this book also includes topics like improving customer interaction, motivational stories, and more.

What’s interesting about this book that it covers everything about cold calling from scratch so that every type of person can take advantage of the information.

Gap Selling

Gap Selling by Kennan takes you on a ride of unlearning everything you have experienced so far and develop new real-world beliefs. Kennan breaks all the myths and beliefs in the sales world and helps you forget about all the nonsense you have been hearing for years.

Gap Selling focuses on new insights, fresh frameworks, and ideas that actually work in the sales world. From showing you how to engage with customers during the buying process to helping customers, this book introduces a new set of ideas that aren’t readily available online.

If you are serious about changing the game, Gap Selling will help you do just that.

Fanatical Prospecting

Although Fanatical Prospecting was published back in 2015, it’s still relevant and goes down in history as a work of art in the sales world. It’s directed towards new sales reps who are just making their mark in the sales world.

The author, Jeb Blount, has helped readers understand how they can converse successfully with their potential customers. Moreover, this book also covers an ample amount of sales strategies, motivational stories, and detailed frameworks for cold calling, email communication, and social selling.

What makes Fanatical Prospecting stands out is the author’s way of describing and explaining the concepts to new sales reps. Buy this fabulous piece today, and you’ll never regret your decision.

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

Written by Stu Heinecke, How to Get a Meeting with Anyone is directed to all kinds of sales professionals. This book hugely focuses on contact marketing and showcases twenty such categories of campaigns.

This book explains the concept of contact marketing and describes how cold calling can work for companies. Stu has compiled numerous tips, techniques, and tactics that will help you and your sales team convert higher prospects and boost cold calling game plan.

This material by Stu Heinecke is still relevant to this date. And if you are looking to get your hands on one of the best cold calling books, this book is your way forward.

The Founder’s Guide to Sales Negotiation

If you are a startup owner and you don’t have any clue on how to set-up cold calling operations, The Founder’s Guide to Sales Negotiation is your best bet. This book will help you to establish smart cold calling strategies and build sales negotiation.

This book will help you to become better at sales negotiation without sacrificing the real worth of your services or products. The book starts off by introducing you to the negotiation mindset. The next chapters then deep dive into negotiation tactics like showing vulnerability, postponing, the importance of silence, and more.

No matter who you are, an experienced cold calling professional or a newbie, this book will help you to look at the concepts from a different angle.   

Conclusion

And that’s a wrap. The books we introduced above are the best cold calling books available right now. These books will help both sales amateurs and professionals make the most of cold calling in businesses. Grab any one of the seven books we have mentioned above and level-up your cold calling game.

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