When a new lead fills out your form, Kixie rings one of your reps first and dials the lead once that rep picks up. On Callingly, while your team is open and has a rep on shift, our AI Agent calls the lead and asks your qualifying questions. Your rep's phone rings only when a qualified lead is on the line.
Both happen in seconds. What's different is whose time the first call costs.
Kixie is a business phone and a power dialer that can dial up to 4 lines at once. If you use it, or Orum or Nooks, to work through call lists, this page isn't about that. It's about the new leads who come to you.
How does Kixie call a new web lead?
A HubSpot or Salesforce workflow, or Zapier, tells Kixie a new lead has come in. Kixie's LeadCaller then calls your rep's desk phone or app. Once the rep answers, it dials the lead and bridges the two lines in under 30 seconds. If that rep doesn't answer, it moves on to the next available one.
Every new lead starts with a rep holding the line while the lead's phone rings. Every no-answer and every voicemail costs a rep that time first. The call happens only when a rep is free and in the dialer, and Kixie documents no automatic call for a lead who comes in after your team logs off. Its speed-to-lead page demos an AI sales agent calling you back, but no Kixie plan or add-on lists one.
What are the best Kixie alternatives for new web leads?
JustCall, Aloware and CloudTalk put an AI voice agent on the first call, like Callingly does, and CallPage can with an add-on. Chili Piper and PhoneBurner still start with a rep, as Kixie does.
Where Callingly differs from the other AI tools is the bill. JustCall, Aloware and CloudTalk charge per user, then per AI minute. We charge $100 a month for your whole team and $0.50 for each completed AI call.
| Tool | Who makes the first call | Lowest plan | AI calls | Free trial |
|---|---|---|---|---|
| Callingly | The AI Agent calls the lead, qualifies them, then rings your free reps | $100 a month, unlimited users, billed monthly | $0.50 per completed call, after a $100 monthly credit | 14 days, no card |
| JustCall | An AI voice agent calls when the form is filled | $29 per user a month, billed annually | Billed per minute | 14 days, no card |
| Aloware | An AI voice agent calls when the form is submitted | $30 per user a month, billed annually, 10-user minimum; or $199 a month for up to 3 users | From 10¢ a minute | 7 days, no card |
| CloudTalk | An AI Specialist calls new leads that land in your CRM | €25 per user a month, billed annually | Add-on from $99 a month for 200 minutes | 14 days, with 50 AI minutes |
| CallPage | It calls the lead back and connects a free rep, or its AI add-on takes over | Plans by number of calls | AI agent is an add-on | 14 days, no card |
| Chili Piper | The lead talks to a rep live from the form, or books a meeting | $1,250 a month for 15 seats, billed annually | AI credits for enrichment and agents | Demo |
| PhoneBurner | The first rep to claim the new lead calls it | $165 per user a month, billed monthly | None listed | Free minutes |
| Kixie | Your rep's phone rings, then Kixie dials the lead | Quoted per team | None listed | 7 days, no card |
Prices and features as each company's site shows them on November 5, 2026.
Callingly
While your team is open and has a rep on shift, our AI Agent calls each new lead within seconds of it reaching Callingly, even when every rep on shift is on another call. It can text in the same sequence and asks your qualifying questions. Then it warm-transfers the lead: the available reps in your first priority group ring at once, up to a set limit, and a rep who takes it on a phone line hears a short briefing before the lead joins. Nobody picks up? The next group rings, then your fallback team, and then the AI offers the lead a callback at a time they choose.
With after-hours calling on, the AI also calls US and Canadian leads who come in after you close, between 8 AM and 9 PM their time. It works with HubSpot, Salesforce, Follow Up Boss and Pipedrive, and with more than 1,000 tools natively or through Zapier.
Say you get 150 new leads a month, and each one gets two completed AI calls and two one-segment texts. That's 300 calls at $0.50 and 300 texts at $0.12, or $186. On our Starter plan the $100 you pay comes back as credit, so you pay $86 on top and the month costs $186. A call that rings out without reaching the lead or voicemail costs nothing.
JustCall
JustCall is a business phone system with an outbound AI voice agent. It calls a prospect in under 60 seconds once they fill in a form, handles the first conversation and sends only qualified leads to your team. The Team plan costs $29 a user each month when you pay for the year, and the AI agent is billed by the minute on top.
Aloware
Aloware's AI voice agent places an outbound call within 60 seconds of a form submission. The plan Aloware pitches for speed to lead is $30 for each user a month, billed annually, with at least 10 users. Smaller teams can start on a $199 plan for up to 3 users. AI calls start at 10¢ a minute.
CloudTalk
CloudTalk's AI Specialist calls every new lead that lands in your CRM, whether it came from a form fill, a missed call or a deal moving stage. CloudTalk is a cloud phone system. Its Starter plan is €25 per user a month on annual billing, and the AI voice agent add-on starts at $99 a month for 200 minutes.
CallPage
CallPage calls a lead back the moment they submit their number and connects them to an available rep, or its AI agent takes the call. The AI agent is a paid add-on, and CallPage prices its plans by the number of calls each month.
Chili Piper
Chili Piper connects a form fill to your reps: the lead talks to a rep live from the form, or books a meeting. Plans start at $1,250 a month with 15 seats, billed annually.
PhoneBurner
PhoneBurner is a power dialer. Its Lead Blitz alerts your reps to a new lead, and the first rep to claim it makes the call. Standard costs $165 a month for each user, billed monthly.
What about Aircall, Dialpad, Retell and Bland?
Aircall and Dialpad are business phone systems. Aircall's AI voice agents add trigger-based outbound calling, from $99 a month. Dialpad's AI voice answers the calls that come in to you. Retell and Bland are voice platforms you build your own agent on. If you're weighing those, start with our Bland alternatives guide.
How much does Kixie cost per month?
Kixie doesn't publish per-seat prices; it quotes each team. Its pricing page lists three plans: Professional, Single-Line PowerDialer and Multi-Line PowerDialer. There's no free plan, but there's a 7-day free trial with no credit card.
Who should switch from Kixie to Callingly?
Switch if you buy web leads and want your reps on the phone only with a lead who's already talking. The AI warms them up, and your rep is there to close. For more tools built around a fast first call, see our list of the best speed to lead software.