Want to craft a killer sales process? Then it’s crucial to manage your leads with the correct lead management software.
Customers and prospects need different kinds of ‘touch’, depending on where they are in the sales process. Those just entering your pipeline are the most vulnerable ones. The speed of your response is critical at this time. If they don’t hear from you in a timely fashion, they will drift away to another company that will address their needs.
Software for Lead Management
That’s where Callingly comes in. Crafted to be the Killer App for crack sales teams, Callingly unfailingly monitors your CRM for new contacts. When one comes in, Callingly alerts your sales team, who can then call your new customers in a timely fashion.
This is all done quickly and invisibly. You can reach out to new customers right after they’ve given you their contact information — in other words, when your company is at the top of the heap, and is foremost in their minds.
Callingly enables your sales professionals to get on the phone quicker, thus closing your sales faster. Not only that, but Callingly fosters greater trust, and it lets your team build a rapport with each individual customer.
Faster to the Phone
Let’s face it: In the world of sales, the gold standard is a face-to-face conversation. If you can get in front of your prospect, odds are you can close the sale.
In today’s busy world, though, that isn’t always possible. So for speed of service, there might not be anything better than a phone conversation.
If you’re able to have a conversation faster, you’ll advance sales through your pipeline more quickly!
In fact, this study done by Forbes Magazine shows that sales leads spoil over time. “[A] rep is 100x less likely to make contact if the first call is made 30 minutes after submission,” the study notes. “The odds of making contact drop by 3000x if the first call is made 5 hours after lead submission.”
Think email is a viable alternative? Not so much. When using email alone, it takes much longer to answer customers’ questions, thus increasing the possibility you miss the sale entirely.
Emails Aren’t as Effective as Phone Calls
The key to increasing sales lies in your overall responsiveness. Customers are more likely to buy from a company that puts them first, and responds to their questions in a timely fashion. Such responsiveness necessitates a concerted personal effort.
Don’t get suckered into thinking an automatically generated email to a buyers’ request is all that is needed to close deals. It’s not. As you seek to advance your prospects through the funnel while building rapport, your best tool is the phone call.
True responsiveness consists of both great content and a speedy response. Email is speedy, but lacks the “human touch” of a phone call. Email strips out your salesperson’s ability to hear tone and other cues which enable them to offer better suggestions, overcome customer objections, and answer pertinent questions.
The critical factor here is to create sustainable sales-based distinctions by baking total responsiveness into each step of your sales process.